Its all about marketing! Jordan’s Furniture a local MA furniture company owned by Warren Buffett had put forward a Monster Deal of giving away all the furnitures purchased between March 7,2007 and April 16, 2007 if Boston Red Sox win the 2007 MLB World Championship. Obviously this looks like a bad deal now as Red Sox leads 2-0. But Jordon’s has already covered all its bases by insuring all these purchases. Talk about a win-win scenario 